This dissertation hinges on the preparation of a corporate strategy for junior achievement. In formulating the corporate strategy, a detailed description of what JA is and its tied-up with the business curriculum of the 1980's is presented. Interviews, evaluation of existing record, surveys, going through old files were the methods of research used by the author in preparing this dissertation. Data gathered were carefully evaluated and logically presented. The study showed the need for a corparate strategy for Junior Achievement, if it has to survive the 1980's.