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Collection 6 - Filipiniana Theses and Dissertations

PTAMM 1

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Philippine tobacco administration marketing management : a critique

PTAMM 1

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Author	Prada, Carolina Turingan.
Title	Philippine tobacco administration marketing management : a critique
Date	1973
Description	xi, 375 pages : tables, exhibits, charts ; 28 cm.
Abstract	This paper is set to focus its studies mainly on the problem of marketing: How efficient is the Philippine Tobacco Administration (PTA) in its avowed objective of promoting "the effective merchandising of leaf tobacco in the domestic and foreign markets so that those engaged in the industry will be placed on a basis of economic security?" This study also intends to know if the PTA has taken steps in the process to recast its marketing operations in order to make a meaningful contribution to the economic progress of the nation. A detailed study of the PTA's marketing procedures with suggestions on how to improve them will guide the policy makers of the government in the formulation and implementation of more realistic development plans.
Subject	Tobacco -- Philippines.
Format	pdf
Language	English
Rights	The digital copy is owned by the UST Miguel de Benavides Library.

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Title	PTAMM 1
Abstract	UST MIGUEL DE BENAVIDES LIBRARY

Philippine tobacco administration marketing management : a critique

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Philippine tobacco administration marketing management : a...

Philippine tobacco administration marketing management : a...