This paper is set to focus its studies mainly on the problem of marketing: How efficient is the Philippine Tobacco Administration (PTA) in its avowed objective of promoting "the effective merchandising of leaf tobacco in the domestic and foreign markets so that those engaged in the industry will be placed on a basis of economic security?" This study also intends to know if the PTA has taken steps in the process to recast its marketing operations in order to make a meaningful contribution to the economic progress of the nation. A detailed study of the PTA's marketing procedures with suggestions on how to improve them will guide the policy makers of the government in the formulation and implementation of more realistic development plans.