The major focus of this study is the advertising creative strategies of cellular mobile telephone service companies in the Philippines. Methods of research used were descriptive method and documentary analysis. Involved in the study were cellular mobile telephone service companies that are registered with the National Telecommunication Commission (NTC) and the Securities and Exchange Commission (SEC). Findings revealed that there are no significant differences among the respondents regarding advertising creative strategies which means they implement similar policies and practices in terms of creative mix in advertising.