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Collection 6 - Filipiniana Theses and Dissertations

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Advertising creative strategies of cellular mobile telephone service companies in the Philippines

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Author	Jeong, Hyun Joo.
Title	Advertising creative strategies of cellular mobile telephone service companies in the Philippines
Publisher	Manila : UST Graduate School
Date	1996
Description	xxvii, 181 p. ; 27 cm.
Abstract	The major focus of this study is the advertising creative strategies of cellular mobile telephone service companies in the Philippines. Methods of research used were descriptive method and documentary analysis. Involved in the study were cellular mobile telephone service companies that are registered with the National Telecommunication Commission (NTC) and the Securities and Exchange Commission (SEC). Findings revealed that there are no significant differences among the respondents regarding advertising creative strategies which means they implement similar policies and practices in terms of creative mix in advertising.
Subject	Telephone -- Advertising -- Philippines.
Format	pdf
Language	English
Rights	The digital copy is owned by the UST Miguel de Benavides Library.

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Title	ACSCM 1
Abstract	UST MIGUEL DE BENAVIDES LIBRARY

Advertising creative strategies of cellular mobile telephone service companies in the Philippines

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Advertising creative strategies of cellular mobile...

Advertising creative strategies of cellular mobile...