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Collection 6 - Filipiniana Theses and Dissertations

AMPAA 1

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Advertising management practices of Asean airlines in the Philippines

AMPAA 1

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Author	Jung, Young Sik.
Title	Advertising management practices of Asean airlines in the Philippines
Publisher	Manila : UST Graduate School
Date	1996
Description	xxviii, 155 p. ; 27 cm.
Abstract	This study sought to find the most prevalent advertising objective adopted by the Asean airlines in the Philippines. It made used of the descriptive research technique method in as much as the study calls to determine direct responses of the subject Asean international airline companies and their views on the research undertaken. Findings revealed that more respondents would like to use advertising to inform their message to increase primary demand by building a company image, telling market about new services.
Subject	Advertising -- Airlines -- Philippines.
Subject2	Airlines -- Philippines.
Format	pdf
Language	English
Rights	The digital copy is owned by the UST Miguel de Benavides Library.

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Title	AMPAA 1
Abstract	UST MIGUEL DE BENAVIDES LIBRARY

Advertising management practices of Asean airlines in the Philippines

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Advertising management practices of Asean airlines in the...

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